http://www.strategicmessaging.com/marketing-communication-es... is on marcom essentials vs. nice-to-haves.
http://www.strategicmessaging.com/marketing-in-stealth-mode/... is specifically on stealth-mode marketing (not quite an oxymoron).
And http://www.strategicmessaging.com/strategy-for-it-vendors-a-... is the strategy (not just marketing) worksheet that a whole lot of tech companies have relied on.