1) Set up a Twitter page.
2) Set up a facebook page.
2) Have your branding the same on all social media.
3) Connect to relevant followers or potential customers.
4) Connect your blog posts automatically to twitter.
In wordpress you can connect your twitter feed, so when you write a blog post it automatically posts on twitter. I can't remember if it was a plugin I added.
It also makes the short url for you. So you can track on statcounter.com how many people clicked that short url.