[joshuareeves]

Thanks for the kind words! I'm the CEO of ZenPayroll and the topic of customer-centric product development is something we care a lot about. Two things we do at ZP in this vein are:

(1) Each person in the company does customer support on a regular basis. In our hiring process, we screen for folks that care about our customer and the pain point we're solving. This means they're excited to interact with our customers and help them (vs. viewing it as a chore).

(2) Our customer support team is within our product organization. We are available to help you by email, phone, etc. and our goal is to provide the best service possible (with the same mindset on how we've built the product). But, as soon as the call ends, we strive to figure out how to prevent that specific call from ever happening again. The feedback our support team provides engineering and product managers is critical to customer-centric product development.

I think a lot of businesses confuse customer-centric product development as meaning that you should build whatever a customer asks for. Our goal is to truly understand our customers pain points, and then fix them, and often this means creating something that's never existed before (vs. just building a better/faster/cheaper version of what already exists).

btw, we love hearing from customers and we appreciate any and all feedback! I can be reached at [e-mail] and if you're interested in signing up, check out www.zenpayroll.com