[jaysonelliot]

That's one of the best user experiences I've seen for explaining a service to new users.

The very first thing I saw was a clear sentence explaining exactly what Twilert was and why I should care. If I were the exploring type, I could scroll through a lot more, but the big "Try it now" button was inviting, and it delivered just what it promised.

The UI for trying out a search was actually fun, and the live preview feedback was fast and confidence-building. I knew where I was and where I was going, thanks to the breadcumbs at the top, and every step delivered a clear value exchange as it led me down the funnel.

By the time I reached the point where I could authenticate with Twitter and start using the service, I'd been shown what Twilert was, how it worked, and what I could expect. You hooked me in.

Expertly done. I'm going to use this as an example for others who want to know how to lead people from awareness to engagement smoothly and quickly.