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by phear
4369 days ago
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In my opinion, the market for the auto industry is divided into two major groups, there's the group that views cars as a means to an end whether this end is an upgrade in status or getting from point A to B, and the group that actually likes to drive and buys cars for the pleasure of it. I think even in the younger generation this division exists. Granted the latter group is a minority but it accounts for(or will account for when they can afford to) sales in the sports car sector and activity in the tuning sector. But is this such a change from past? The words in the adverts may have changed from freedom to self driving and electric but has the landscape really changed? I don't think so. There's always a market segment that looks at what cars bring and not the cars themselves. It's up to the auto industry to figure out how to meet today's needs. Personally though i will still line up for that Aston Martin, i am the other kind. |
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