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by stormen 4361 days ago
Hmm... Because if it's "good", it's of some use to people - and you would think they would start spreading word about the site and its benefits?
1 comments

I wouldn't think that. But that's because over ten years of listening to people talk about how companies, markets, and entrepreneurship function have drilled it into me that that's not how reality works.

1. Who is "people"? Who comes to your site? Where do they come from? Why are they here? How many came because a friend told them it was useful?

2. How many "visitors" become "users"? How do you define that? How many of your users find your site useful? How can you tell?

3. How many of those people are telling their friends? How much success are they having? How many of those friends actually become users?

Answering these questions, and improving the answers over time, is called "marketing". Most successful web companies have marketers. In your case, what you probably want is a high Net Promoter Score [1]. You should know what yours is. You shouldn't be asking HN for advice; you should be asking your customers what it would take to make them spread the word. (This is essentially what gwintrob's comment above is suggesting. You should do that.)

Do you need to give them better features? Do you need to make it less buggy? Do you need to streamline the workflow? Do you need to give them help in explaining it to others? Do you need to suggest ways they can promote you?

Maybe what you need is a better site. That's possible. But you need to know.

[1] http://en.wikipedia.org/wiki/Net_Promoter