I can't decide whether this is trying to be a lightweight meme site, a high quality luxury magazine product review site or some evil spin off of Facebook that my friends are just going to share ads with me.
Haha... That's a great way of viewing it. And that's one of our problems too. Perhaps we're biting off too much? At the same time, sites like Pinterest have success going for a pretty wide market (interiors, fashion, infographics, nature pictures, etc.)