[solost]

Honestly, that SEO firm should be taken to court for fraud. The advice is malicious and anyone who knows anything knows it will do material damage to the performance of the website costing the company revenue, branding and opportunity. Just because someone claims to be an expert doesn't make them one and it certainly doesn't make them good at what they do. I would check their references and look for horror stories based on the advice they are providing they must have a lot of unhappy customers out there and unhappy people like to complain on the internet.