I started cardforcoin.com [1] in January. After great launch numbers [2] and some legal concerns [3] we're back up, and on track to pay founders salaries next month. We're still deciding how much of that should be in bitcoin :)
When we had to put cardforcoin.com on hold, we built coinforcoffee.com [4], which lets you spend bitcoin at Starbucks. It's also "profitable", and I think we're going to see some big numbers when we expand to other merchants in a couple months.