[chriskelley]

I've been working in the motion design industry (vfx/animation for broadcast and commercials) for 12 years.

I'm excited by the convergence of our industries. The existing talent in the motion industry will need some guidance - right now motion graphics often revolve around "concepts powered by wizz-bang-wow!", and will need to become much more intention-driven to have successful user experiences.

More and more motion companies are branching out in some form or another to the "digital" world - apps, digital content (pre-rolls, short-form video ads), etc. I think companies that can "realize" the priority of user interaction and implement that in their offerings will be in a great position as companies like apple/google/facebook look for their help.