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by stevewilhelm 4363 days ago
Some comments on your PaperBox logo. The font feels a bit thin and spindly. Gives me the impression of delicate or fragile.

Might want to look at Kerning. The capital P is to far from the a, and the r is too close to the capital B.

The blue graphical logo is also too close to the text and possibly too big; it feels cramped and to some extent overpowers the name.

See LinkedIn [1] or Thompson Reuters [2] for examples on how to make your font more substantial and how they balance the graphical image verses the text.

[1] https://developer.linkedin.com/documents/branding-guidelines...

[2] http://thomsonreuters.com/site/reuters-brand-attribution-gui...