[higherpurpose]

Exactly - this is only the "natural" response countries should take to both punish US for its shameless foreign spying, but also for national security reasons (which US touts an excuse so much, for everything), to protect their data from being stolen.

The only action US companies can do now to avoid more countries doing this (short of US gov creating serious and radical reforms of its spying, along with radically stronger and more transparent oversight - which let's face it, is not going to happen anytime soon), will be to turn more and more of their services in "trustless" services, where you don't have to trust the company for keeping your data protected, because you know solid encryption system is keeping it protecting, along with open sourcing as much as possible of their software (especially if they are hardware manufacturers).