[kasey_junk]

I guess "for free" was a bad phrase. I meant that IEX is hoping for retail investors to make up for the lack of market makers who get paid via the bid/ask spread.

[smoorman1024]

There are Market Makers on IEX. Look at the Brokers at the end of this list: http://www.iextrading.com/services/

Virtu, SUN, etc. They are market makers.