[Gilliam]

You should know the difference between users, like readers and producer. Obviously, you need producer come to your website and create the content, if you don't want to "fake it" all the time. Readers will be attracted if the content is good enough.

So the problem is how to convince the producer to write here even though there is nearly no reader here.

Maybe "share" can be a good option. Producer can take your website as a tool and you can show the content to more users.