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by elpool2 4366 days ago
That's a good point about the distinction between studying the website and studying people, but I'm not sure that's really the line that was crossed. If the study had asked "Does this newsfeed algorithm make people sad?" instead of "Do positive posts from friends make people sad?", would that then be ethical? It's still manipulating people the same way, and I think people would still find it creepy. What if it was the exact same algorithm, but instead they asked "Does this make people click more ads?", is it now an ethical A/B test just because the intent is different?