[krapp]

>I did my best to hide that fact because I feel that alerting people to the fact that it's wordpress would just make people roll their eyes and click away.

You didn't hide it very well, i'm seeing the wordpress login bar at the top of every page, it's also pretty evident in the url structure and the source code.

But a bigger problem as I see it is, you're sort of competing with Wordpress' own self-hosted solution (https://wordpress.com.) It's not that people don't trust Wordpress (though a lot of people don't) but that it's already ridiculously easy to get it in a million different places - and you can't hide it, it's impossible.

[bbrutalhhonesty]

You're absolutely right. I have more housekeeping and icon editing to do. I'll never be able to restructure the URLs, though.

I'd like to ask for your advice on your second point, though. What would be a positive way to spin this? Because I am absolutely competing directly with them. What would you do to make that situation positive?

[krapp]

I think your best bet is to position yourself as a wordpress hosting service, and offer wordpress hosting, domains, etc at a reasonable price, since that is actually what you're doing. If you're going to try to compete against wordpress using wordpress, you're going to lose - cheap hosts, even free hosts which will let you install wordpress and use whatever plugins and themes you want, are already available in abundance, and hiding the fact that you're using wordpress is going to be impossible.

[bbrutalhhonesty]

After giving it some thought, you're right.

Do you know what steps I need to take in order to sell domain names? Where do you go to apply? (I'll google this as well; maybe you know something I don't though).

[krapp]

Sorry, no, i've never sold a domain. Google should be fine. Good luck.