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by enraged_camel
4367 days ago
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>>Trying to achieve design consistency across platforms was going to annoy your users. Instead you should strive for _branding_ consistency across platforms and use native interaction patterns. Yep. Case in point: the Windows 8 "Metro" fiasco. |
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So, over the past few weeks I've been asking a few friends and family what they think of things like iOS 7, Windows 8, flat styling on web sites, and the like.
Quite a few responses to my completely unscientific study have been downright negative, such as "boring", "childish", or "dumbed down". "I can't find anything any more" was probably the most common form of complaint about behaviour rather than style, particularly regarding Windows 8 and the UI formerly known as Metro. Some people have been more moderate, for example giving two-way comments like "this might work well on a touch screen but it's awkward on my laptop" or "it's very simple".
Most telling to me is that absolutely no-one has actually come down in favour of either iOS 7 or Windows 8 overall so far, while I know at least one person who is trying to return a brand new iPad after a week because they "hated it" and several who have at some point in the recent past bought a device and either chosen Windows 7 over Windows 8 or actively downgraded after purchasing. People are literally avoiding or even returning or rapidly reselling new devices just to avoid these kinds of UIs.
I'm sad, though unsurprised, to see Google following Microsoft and Apple down this evolutionary dead end. As others have commented in this discussion, it seems like reducing everything to the least common denominator. To me, it also seems like promoting tools that make it cheap and quick to build software and web sites with maximum reach -- essentially, a direct commercial advantage -- rather than promoting tools that help you build software and web sites that are any good.