[nnx]

Inspiring post! Thank you!

Your numbers look truly amazing, low CPI and high conversion rate to paying users.

Do you mind sharing what's your sustainability/breakeven point in terms of monthly paying users? :) I guess it is around 25000, which you should be able to reach pretty soon assuming a 50% split marketing/product for the fresh funding.

Best of luck to you.

[michokest]

Glad you found it useful! I think it's working because the market is huge (everybody has a "fitness" problem) and it's such a simple product.

Our expenses are at $10k with a 3 people team, some freelancers and a $2k/mo marketing budget. We plan to break even in half a year, if things go right.

My goal so far has been to keep us profitable, as in +revenue and -expenses.

[Permit]

What do you typically spend the $2k/month marketing budget on? Is it mostly online advertising?

[p3drosola]

We're putting it on Facebook mobile ads at the moment.

[md2be]

Hi, Im working on a fitness app (IOS) with a unique revenue model. Lets' talk sometime.