[oniTony]

> We've seen a lot of success (~40% w/w growth, 100%+ m/m growth).

This _might_ be, in large part, seasonality. Once the school starts in September, most of the target demographic would have already found _some_ place to live for the school year.

[sthielen]

Oh, absolutely, the business is incredibly cyclical--that's something we did a lot of research about before starting. The housing market is in full swing Apr/May/Jun, but students are still looking through September. Then it's going to die down a bit until December (though some will be coming in the middle of the year, or returning from study-abroad), and people start looking again as early as January.

We plan to use the downtime in our cycles to promote and brand ourselves through our blog and things like that. We want students to know about us before they even need to use us, and we're doing that by selling the "off-campus lifestyle" and glamorizing the idea of getting out of the dorms and living on your own.

(Unfortunately this involves writing up a bunch of mindless top 10 buzzfeed style lists)

[trumbitta2]

Sorry if I sound naive, but I was a college student myself not so long ago and... I stayed at the same place even when I hated it, just because it was so difficult until Apr/May/Jun to find a better one.

Enter your service.

Difficulty starts going down, business starts being less cyclical. Who knows how much less?