[fataliss]

I'd say it really depends on your company culture, but as a young developer I do enjoy free little things: company swag (hoodie, jacket...), free reward lunch and the like. It's cheap for you and yet feels way more rewarding than a sticker that is exactly what you get as a kid! (Cf the 20 other comments). You can also probably get approval from the hierarchy more easily for stuff like hardware upgrade. You know this guy asked a couple time for this 30" iDisplay but is still stuck with his 22" ViewSonic, well, maybe it's time to increase his productivity and make him feel special, boom one stone two birds!