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by nopassrecover
6142 days ago
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In principle you might be onto something but I think the pricing etc. and cost of running this service makes use it when you need it more appropriate. At $29/year you'd have to hope that only 1 in 5 (perhaps even less) owners actually used your service in a year. What about that lady down the road who's dog gets out each week? |
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I agree that "insurance" is the way to pitch this for maximum profit. People, including mostly rational people, will pay a [relative] lot to make themselves feel better about the chances of recovering their pet should it ever become lost.