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The writer is over-analysing things and, with the risk of complete generalisation, is a trait more in women than men. She needs to concentrate on the job, and more importantly, the duty, and stop thinking of non-existent worries and bad potential possibilities/outcomes. Duty is sometimes placed in a bad light, but for a founder, it's the only thing that matters. In fact, I will argue with anyone that duty is much more important than passion. Duty gets one through the shit times and grunt-work, passion does not. She says she doesn't worry about customers and yet that is the only thing she should worry about. Not (as she writes) investors, advisors, and the craziest one of them all, other founders (jeez). She needs to worry about getting and satisfying customers. Period. They are the only things that matter. The job of a founder is to create a self-sustaining business. And by self-sustaining, I mean the ability for a business to operate based on its own cash-flow. No investor, or advisor, or other founders are necessary for this, but customers are. So she needs to concentrate on duty. And her duty is to attract, keep, and satisfy customers, so that they sign and continue to sign cheques. And by doing this, all those other fears will dissipate. |