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by jcmurrayii
4372 days ago
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Sometimes you do have to shut your eyes to the demands and the opportunities. Or at least be more selective in which to follow and fulfill. I assume you have people that depend on you, employees, a family. What good are you doing them if you spend all of your time pivoting, chasing the latest WHATEVER...and it causes you to miss the RIGHT opportunity...or you don't fulfill the RIGHT demands and your customers abandon your brand? Use a filter. Figure out what is hot and burning today, and focus on that. Demands first, opportunities seconds, because honestly, you don't time or capital to waste on an 'opportunity' while any important demand waits in 'your' inbox. So start with the demands. Address the ones that come from the segment with the highest ROI. Focus only on things you hear from a 'reasonable' chunk of that segment. No one offs. No feature that one person demands, only things that can score you points with (almost) every customer in that bracket. Plan out that work. That will tell you how long you have before you can afford to move on an opportunity. If you have good cash flow, consider hiring a person or two to chase some opportunities while your team remains focused. Or use the money wisely, help your team by giving them more resources, and shorten the cycle time before you can afford to engage in speculation. Speculating about every change, technology, and up and coming sounds like its taking your attention away from where it needs to be. In my humble opinion, that is on the people paying your paycheck, your customers. |
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