[trjordan]

High-level, I think that's a great message. Having moved out of engineering and into marketing, I like tools that don't force me to code. There's a pretty good correlation between "doesn't require a dev" and "easy to use, even if you could write code".

On the other hand, Optimizely is sending basically the same message. Is there something that you're doing differently than them? Or are you just trying to do what they do, but better?

[paraschopra]

We're evolving from just being an A/B testing tool to being a comprehensive platform for optimizing conversions. This means features like heatmaps, IdeaFactory, website reviews and personalization.

The whole package together allows a marketer to do regular conversion optimization (and not just A/B testing). Check out the feature set at http://vwo.com/features

[trjordan]

Nice, got it!