It's different because the school itself is providing the "scholarship", which is the same as a white/Asian/male surcharge. It is legal for a non-profit to provide race-specific scholarships, which is what the United Negro College Fund does. But I don't think businesses are allowed to set prices based on race or sex.
I don't need to answer that question. The general principle is that businesses are not allowed to customers different prices for the same product based on race or sex.