[vijayaggarwal]

Here in India, and probably in other developing countries too, google is making efforts to get small and medium businesses online. While it has offered easy website creators, the hassles of purchasing a domain name make the task difficult. This service will probably be used for offer integrated website creation service. Of course, these websites will then be potential customers of AdWords.

[whocanfly]

What problems are you talking about? I use Namecheap for my domains and never faced any problem.

[vijayaggarwal]

In my original comment, I was not talking about poor service experience of domain name registrars. I was instead talking about the difficulty faced by an average SME owner in setting up DNS to point a domain to a hosted website. Visual website builders allow them to build decent websites without understanding a word of HTML. But when it comes to pointing their websites to chosen domain names, they have to get into DNS settings interfaces of their respective domain registrars and deal directly with terms like IP address, A-record, CNAME, MX, etc. While google does offer instructions for major registrars, it would be much better experience for these people if google does the domain mapping itself instead of them having to read through technical guides to do things they don't quite understand.

[whocanfly]

Agreed. DNS management is tricky. Interfaces are getting simple but not easy.