[jshute]

I think the problem is a lack of understanding who the customer is.

Many schools make centralized decisions: you either sell the school board or the IT department or both. The people stuck with the decision aren't the people you need to convince for a conversion.

By the time teaching is happening, you are one level removed. By the time learning is happening (or not), you are two levels removed.

If I were being adversarial and trying to design a system to achieve suboptimal results, this is the sales and feedback channel I would set up.

This may be one of the most surprising innovations we've made at AltSchool; it's completely non-technical but running your own school lets you iterate on the metric that matters: learning.