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Ask HN: Retargeting – does it really work?
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1 points
by waterlooalex
4371 days ago
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I'd love to hear your success (or lack thereof) with retargeting. Have you concluded that it delivers a positive ROI, eg are you sure those people weren't going to buy anyways? My experience so far has been that it does drive sales, but that:
1. The number of clicks back to my site seems to be tiny and doesn't affect my bottom line much at all
2. Its hard to know for sure that I can attribute increase sales to retargeting (vs other campaigns) |
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