[crassus]

The crazy thing is that people go through this experience and want to do it again. A failed startup leaves you burned out, emotionally wrecked, and financially crippled. Why take another ride on that roller coaster? Pride? Status? Money?

[jggonz]

For the same reason you ride a roller coaster: For the thrill of the ride.

You also get to work for something you care about.

And yes, there's the possibility of high financial rewards, but that's unlikely.

[bluesix]

For many of us, we just can't help it - it's an innate part of us - to build something.