[jabits]

Kind of a blanket statement, free market works best. It works adequately in many cases, at best. Completely ignores non-transaction, external participants, like the environment.

Attempting moral persuasion ("moral crusading" seems an extreme interpretation) is essential for society to progress. Not much of a future if value is only determined by some business-genius decision maker deciding that, "Hey, I can make a million bucks off this. Must be worthwhile!"