[jameszol]

I wonder if Yo is popular because people feel it is a funny pointless app or because it makes a common message incredibly easy to send?

I like apps like Yo. They do exactly what they say they will do. Yo requires fewer taps than texting "Yo" to somebody. It's refreshing!

I would venture a guess that the people who are solving for big problems can be inspired by how minimal Yo is, and the decisions that stem from that inspiration may be the tipping point they needed for their businesses. There may be applicable uses for the Yo type of simplicity for any of the problems mentioned in the blog post.

There's a good place for apps like Yo. They challenge the status quo. They disrupt. They prove that removing mundane steps to doing something as common as texting can be popular and worth testing as a business model.

Maybe Yo has already solved a big problem. Maybe we have yet to experience the ripple effect.