[vachi]

google has attempted domain names previously, and it has previously sucked, very badly, 1. you could never get to a customer support, no phone number, and emails were all auto responses sending you to faq 2. there was no dedicated dashboard for domain management, billing etc

this is a revamp and product consolidation and it is super late to the game, hopefully the transition for current users will be easy

[freejack]

The reason it was unsupported was because they were just fronting for godaddy and enom and expected that you'd get support for the domains from those registrars directly.