[mbrzuzy]

This issue has recently come up for me too.

Out of approximately 700 registrations (Specific client, specific event), 4 called in asking where to register. The problem was that those 4 users didn't realize you had to scroll past the fold to find the registration form.

We had to optimize the site (displaying animating indicators) to let that small minority of users know that there is more content past the fold.

In this situation it's hard to argue when you're dealing with a client that sells million dollar homes, because what if one of those 4 users is a potential buyer.