[djim]

this seems to be based on a study done by ebay, who had an atrocious ppc campaign. it was run by monkeys. really no wonder they didn't achieve any good or predictable results. http://www.searchenginejournal.com/how-not-to-run-a-ppc-camp...

[mcfunley]

To be fair, for all these people know the examples of insane ebay ads are the experimental control. Probably not, but maybe.