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by malchow
4387 days ago
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Actually, if you are willing to stack, analyze, evaluate creditworthiness, account for, and collect from several dozen DSPs and ad networks, you really can replicate and improve upon the AdSense offering. Very few instantiations of this strategy -- including the one of which I am founder -- allow open access to the service, though. At mass scale, fraud becomes the limiting factor. But any legitimate site doing 500K pageviews/mo needs to be thinking ahead. |
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