[byoung2]

I experimented with it back in 2008 to advertise an ebook I paid to have written (my 4 hour work week phase). I was targeting long tail keywords, but no matter what I did, the cost per click was too high to make it worthwhile. $1 a click doesn't make sense when you're selling a $20 ebook. Then I hired a guy on elance to optimize my campaign and for $150 he tweaked the keywords, landing page text, and ad copy, and got the CPC down to under 5 cents. It's all about quality score. If your landing page text, ad copy, and keywords all line up, you get rewarded with cheaper clicks. That is the only way you can afford it.

[rahimnathwani]

That's great! How did you find and choose this particular guy?

[byoung2]

He was one of the best rated SEM guys on Elance. His name is Josh May, I believe. I contacted him later for another project, but he was no longer taking on new work.