[gdb]

There's definitely a tradeoff there — the flip side is that after reading a bunch of company descriptions, they all start to blend together. So counterintuitively, a full description can cause your email to be ignored. In my mind, it's all about creating a (genuine!) connection with the person, and being cautious about consuming their time.

[nbarry]

Hmm, good point. Maybe there's a sweet spot there where you give enough detail to explain what your company does and what you're looking for from the person you're reaching out to, but don't go too long. Like, maybe 1-2 sentences max. "Our company is seeking to disrupt X industry through disintermediation, and I thought you looked like the badass engineer who could help us take our user interface to the next level."