[demystified]

It is all about taking the short-term vs. long term approach. Both would work -- but I would prefer the latter.

Focus on short-term, work towards maximize profit/value and capture immediate benefits (without taking into account other's thoughts). If it works that's great, but most likely it won't.

Or focus on long-term - invest in people (your time and resources). No immediate benefits but long-term returns are likely higher.