[bewatson]

I think this is a little off. Creativity is vital throughout the process of design, as is discipline and truly understanding problem. It is a process of first understanding the problem, then creating solutions, and finally narrowing down the solutions and executing them. Creativity and discipline go hand in hand throughout, and as a designer you should be able to both execute well and create well with both of which being optimized by a deep understanding of the problem. It's a cycle