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by UweSchmidt 4384 days ago
The activities that you've described seem quite basic: either something that any amateur can do by following a todo list, if the CMS doesn't take care of that anyway (prompt for alt tags, have sane URLs as default etc.).

While the SEO industry might be doing that also, that seems to be a fig leave for the actual activities.

Or is anyone making a living being the caretaker of the web, cleaning up 404s?