[ProAm]

| Why does it matter so much? That's a blog, and a non-commercial one at that. Why do you care so much what your 'link profile' is?

Because networking is everything in life. Maintaining a good reputation, providing valuable information may not pay off immediately today, but you never know what you'll need tomorrow. If you are penalized today, you have no chance at tomorrow.

[jacquesm]

But google traffic is not networking. And a link profile is not networking either, that's just a bunch of bits.

Networking is meeting and engaging people.

[ProAm]

You can certainly build a network by meeting people via your blog content. If they can't find it, you'll never engage with those people.