[rufusjones]

TaxPal, by a wide margin, because it's short and very close to being self-explanatory. When people say "What?" you can say "It's an online bookkeeping service provider" and they'll say "Oh, right!"-- and NOT say "Now what bogan thought of that name?"

Your big risk that is PayPal will decide that ANYTHING ending in "pal" belongs to "them.

"LedgerMate" is pretty good. "LedgerForce" isn't bad, but it might make people think that you're going to send people to them (the "force" part.

By the way, stuff ending in "roo" would be OK, but only if you're planning to have kind of a sassy, irreverent "We're bookkeeping and we're good at it, but we're not BORING" kinds of brand.

If your pitch is "Let us do the hard stuff so you can just focus on your company. We will make this simple for you.", that would be ideal.

But you would really have to have a Kangaroo as a mascot, which might not be a good idea if people would think it's "Shrimp on the Barbie" corny. Being US, I'd be the wrong person to ask.

[garyjames]

Hi Rufus,

Thank you for responding to my post. Much appreciated.

We have narrowed down the list to 3 promising candidates:

Ledgerforce. Clerkis. Bookaroo (or Keeperoo)

We will make a final decision on the name on July 1st.

Kind Regards,

Gary