[jaysonelliot]

Agreed 100%. I've seen several fitness sites try to brand themselves as "geek" or "nerd" oriented, but at best they're just the same old thing with a couple of video game jokes added.

I'd love to see someone actually address the motivational and cultural differences that people from the geek subculture have, instead of just thinking that you can slap a coat of paint on the same old bro-and-jock approach.