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by g0atbutt 4387 days ago
Acconrad, I appreciate your thoughts on the tagline, "meat head free". My goal was to appeal to people who aren't already doing something active. HackerBody isn't the end-all in being active but it's a great place for people to get started.

The videos are just the tip of the iceberg. I wanted to get this launched and get feedback before I push out new features.

Thanks for taking time to give me your feedback!

4 comments

I liked your work with Startup Foundry so I was excited to see this, and I'm sure you're using many tried-and-true entrepreneurial principles to get this off the ground. But the psychological UX needs to focus on the positives and the benefits people will experience. That does not mean you have to achieve that by ostracizing people who enjoy working out, or by convincing people who don't work out that if you do work out you'll become a meat head.
I travel every 3 days and I have no home-base. The copy really appealed to me, especially the no-weights required. I don't always stay at hotels with Gyms (or hotels) and I'm not going to pay for memberships in 6 different cities. I'm not completely against the copy, considering you are targeting me, and not other hackers / techies - that already lift weights and work out.
I see where you're coming from, and I'm probably in your target demographic - male, full-time programmer, and completely ignorant of fitness in general.

I'd dump the line entirely and play up the "Feel better. Write better code." part, particularly how regular exercise can reduce mental fatigue.

> My goal was to appeal to people who aren't already doing something active.

By putting other people down? Classy.