[marc]

The 'trick' wasn't so much in emailing TechCrunch, as it was creating a separate website altogether (BetaList) and emailing them about that instead. And then leveraging the publicity that platform is getting through TechCrunch to get publicity for the startup (Openmargin) I was trying to promote in the first place.

[thinkt4nk]

Ah! I think this gets lost somewhere in the telling of the story.