[ef4]

> The principal disadvantage of B2B is that the long sales cycle greatly increases the time until you get feedback that your product sucks

Waiting to sell until after you've built something is just as foolhardy in B2B as in B2C.

The equivalent winning strategy in B2B is to pitch the idea to the first customers before it's even built. If you can't convince them to commit, you pivot. If you find excited customers, they become your close feedback through the whole dev process.

Atypical early adopters may steer you wrong, but that can happen in the consumer space too.