[michaelmior]

Not what I meant. Suppose a company produces brushes. But they find out there a lot of people buying their brushes just to remove the handle and attach it to other things because they happen to really love the handles. Maybe the brush company is in the wrong business.

[imjustsaying]

Right. Which is the advantage of targeted advertising based on user profiles - the customer sees a product they might actually need instead of being offered a free iPhone.