[stinos]

Actually the beginning of the first paragraph (repeated below) really made me think 'wtf, apart from the number of people, this is exactly how some meetings with users work at our tiny startup'. Then I realized every engineer/designer/... probably makes such mistakes, maybe becasue of losing sight on the bigger picture, and MS is no different.

I ended up in a conference room with about half a dozen people from the Surface team. More rotated in and out as I worked. I drew and talked for two and half hours while they watched and took notes. Within the first thirty seconds they realised how frustrating the home button placement was.