[chillingeffect]

I think you're right. It's really about adding value. Emphasis on the "ing".

So, they addED value once by creating the game. Then someone else diminished that value. Now it's up to them to keep adding value.

The people who deserve to win are not the ones who make an idea first. The people who deserve to win are the ones who put together a team and add value in all dimensions - marketing, delivery, support, innovation, accounting, etc.