[Geekette]

Way to roll over and play dead in face of such blatant theft. The phrase "we’ve had our own share of Cease & Desist situations" also gives a fleeting reader the impression that the company's being complacent because they've been guilty of the same crime in the past: I didn't bother delving in to read that back story and I suspect many other readers may not.

If the above is not the case, then at a minimum, you should:

* Assess your rights vs economic implications: A C&D letter with legal help might be enough to get the offender to stop; nothing wrong in stating your rights and pointing out violations. Does it cost too much to do this? Contact the app stores; they might respond favorably and yank the apps.

* Assess branding/marketing implications: how is this playing out in your customers minds and actions?

- What can we learn? - What faults does this highlight in our product or operations? Note a few people have mentioned that the ripoff version seems more visually appealing. The only thing worse than being ripped off is if the ripoff is better than your product in any way. So maybe a visual edit should be placed higher on your task list.

- How do we respond tactically? Referring not to legal but customer facing options. Ie What is the minimum action we can take that will at least show users that the ripoff is not from us?

...Etcetera

[Geekette]

Why the downvote? What's wrong with expressing why the company in question should not be complacent in face of such aggressive plagiarism/violation by another company?

[RobAley]

I didn't downvote you, but I'm gonna guess it's due to the tone of your post :

> Way to roll over

> I didn't bother delving

> you should [do this]

etc.

[Geekette]

Ah. But "The way to roll over..." was not meant as an insult, rather to express frustration at the fact that the person/company in the right was going to left the offender get away with it. Mentioning that many readers would read only the current story was to show how they could get the wrong impression about this company and I tried to keep it constructive by offering suggestion on minimal actions the company could take that could produce positive results.